Vs. Cancer Fundraising Toolkit

Put these fundraising and awareness tools to work for you as you prepare for your upcoming Vs. Cancer game. If you are with a school’s marketing department, please email info@vs-cancer.org for custom-designed graphics and promotional materials.

Update Your Social Media Profile & Header Images

Get started by updating your Facebook and Twitter profiles. If you want to use one of these images to show you’re Vs. Cancer, click the thumbnail so the full image opens in your browser, save that image to your computer or mobile device, then upload it to your Twitter or Facebook profile.

Social Media Profile Photos

I am vs cancer profile photo

Or click on one of the Twibbon.com overlays to add the “I am Vs. Cancer” banner or Vs. Cancer ribbon to your current profile photo.

Vs Cancer Twibbon 2  Vs Cancer Twibbon 1

Caption Idea: “I am partnering with Vs. Cancer this Spring to help kids with cancer. Check out {insert fundraising link} to find out more!”

Twitter Headers

Facebook Covers

Post on Twitter, Facebook and Instagram

Social Media Posts

The following templates can be used on Twitter, Facebook and Instagram to ask for support. Before posting one of these templates, fill in the bracketed text and remove the brackets as follows.

Template: It’s @[Team or School Handle] #VsCancer on [Date of Game]. Donate now at [Team URL] to fund pediatric brain tumor research & local hospital programs.

Published as: It’s @StateUniv #VsCancer on 2/3. Donate now at http://team.vs-cancer.org/stateu2017 to fund pediatric brain tumor research & local hospital programs.

Twitter Templates

It’s @[Team or School Twitter Handle] #VsCancer on [Date of Game]. Donate now at [Team URL] to fund pediatric brain tumor research & local hospital programs.

I’m #VsCancer because of the 250 kids cancer kills each day. Support my team at [Team URL] to find a cure!

In 1 day, 13 kids are diagnosed with a brain tumor, the deadliest #childhoodcancer. Let’s change that with 1 game. Join my #VsCancer team at [Team URL]

In 1 baseball game, 2 kids are diagnosed w/deadliest #childhoodcancer. Join me in stopping pediatric brain tumors [Team URL]

Facebook Templates

It’s [Team Name] Vs. Cancer on [Date of Game]. Donate now to help fund pediatric brain tumor research and local hospitals’ child life programs. [Team URL]

I’m #VsCancer because of the 250 kids cancer kills each day. Help my teammates and me stop childhood cancer. [Team URL]

In one day, 13 kids are diagnosed with a brain tumor, the deadliest childhood cancer. Let’s change that with one game. Join my #VsCancer team by donating now. [Team URL]

In the time it takes to play one baseball game, two kids are diagnosed with the deadliest childhood cancer — pediatric brain tumors. Help me do something about it. Join my #VsCancer team by donating now. [Team URL]

Instagram Templates

Before posting on Instagram, add your team’s Vs. Cancer URL to your Instagram profile’s URL field.

It’s @[Team or School Instagram Handle] #VsCancer on [Date of Game]. Donate now to help fund pediatric brain tumor research and local hospitals’ child life programs. Link in profile.

I’m #VsCancer because of the 250 kids cancer kills each day. Help me find a cure – donate now at the link in my bio.

In one day, 13 kids are diagnosed with a brain tumor. Let’s change that with one game. Join my #VsCancer team by donating now. Link in profile.

In the time it takes to play a baseball game, 2 kids are diagnosed with the deadliest childhood cancer – pediatric brain tumors. Help me do something about it. Join my #VsCancer team and donate at the link in my profile.

Make your social media posts pop by including a photo, impact graphic or survivor story.

Impact Graphics & Survivor Stories

The following graphics can be used on Facebook, Twitter, Instagram and other platforms to show potential donors the impact their donation will have. Click on the thumbnail so the full image opens in your browser, save that image to your computer or mobile device, then share on social media.

Other Resources

The following resources include PA announcement templates, Vs. Cancer brand information and other tools you can use to promote your team’s Vs. Cancer fundraising.

PA Announcement information

Be sure to customize our PA Announcement Template for your upcoming event, sharing your efforts with fans in the stadium.

Vs. Cancer Brand Information

The following logo can be used in web and social media graphics. To download this logo, click the thumbnail so the full image opens in your browser and save the image to your computer or mobile device. Vs. Cancer’s colors are yellow (HTML code #ffcb08), black (#000000) and white (#ffffff). When referring to Vs. Cancer in writing or speech, it should be described as a signature fundraising campaign of the Pediatric Brain Tumor Foundation.

Vs. Cancer Social Media Accounts

The following are Vs. Cancer’s and the Pediatric Brain Tumor Foundation’s social media accounts. Feel free to tag us in your posts so that we can reshare!

Vs. Cancer

Pediatric Brain Tumor Foundation

Social Media and Design Tools

Canva: Design awesome graphics for web and print without being a designer. It’s easy to use, free and features templates sized to standard social media dimensions. Get started at canva.com. If you want to get really fancy, check out their design tutorials.

Buffer: In addition to offering a tool that makes it easy to schedule out social media posts, Buffer’s blog offers the mother lode of social media marketing advice.

 

Thank you for joining us in the fight #VsCancer.

We hope you find this toolkit helpful as you prepare for your game. Email us with any questions.